Fritz Fryer

Fritz Fryer design, make and restore beautiful contemporary and antique lighting. They have a long heritage and an impeccable reputation, so taking on a rebrand for them was a hugely exciting project. 

The key focus for us was to update the current brand to better reflect the Fritz Fryer personality for each of its core markets. The new identity needed to work just as well for their interior designers and architects as it would for their antique and heritage clients. We created a versatile brand that can evolve depending on the audience it is presented to, and a colour palette that is rich and varied to emphasise the design knowledge and confidence of the Fritz team.